Credits

web agency: Palladio Tech, Palladio ADV srl group
positioning: Siti Ottimizzati

Zanon Group, also a web leader with its new site: zanon.it

The challenge was that of creating a website of high technological content which would combine sobriety, elegance and user friendliness with the valorisation of the brand and the presence of the Zanon group in the markets (Italian and overseas).
In order to reach these objectives, the Zanon group turned to the Palladio ADV srl company from Vicenza, a company specialised in the design of complex architectures of e-business oriented web sites.

The design entailed approximately 5 months’ work for the creation of over 5000 files including images, pages, content management forms, videos and catalogues in PDF format and a 2 month analysis regarding the sector and competition.

The site architecture was developed with the use of databases which manage an innovative (for the sector) search engine in the Google Suggest style.

The Zanon group has always been a promoter of innovative solutions in the agricultural field deriving from research, also online and with this site it confirms its position among the leader companies at worldwide level.

The website was conceived with the strictest design control which allowed it to exponentially increase the visibility of the company and all its relative products through the Internet.

This translates into the possibility for the client/visitor to immediately see the contents of the web site and easily find the entire range of developed products.

The zanon.it web site also features services connected to it (internal and external) which allow it to obtain the highest positioning in search engines.

Palladio ADV has scrupulously analysed client requirements and supplied the Zanon group with a corporate web site solution allowing all Zanon marked products to be visible in the largest number of overseas markets by means of the most used search engines (Google, Yahoo! and MSN).

Importantly the Zanon group has strengthened its marketing department for overseas markets in order to handle sales requests also from the Internet site.

The Zanon Group holds 40 patents and produces over 450 products including mulchers, olive harvesters, compressors, bio shredders and log splitters:

Currently it supplies technical and administrative assistance to the client using web forms and can publish (and publicise) all newly manufactured products for its resellers using the Internet.

Zanon resellers therefore have the possibility to read up on the release of new products in real-time and guide the client to the specific page containing photos, videos, the catalogue and literature.